Blokk is new architecture practice based in Wales. Being a new start up company
the logo is obviously new, but we also created the name for them; we wanted
to create something that was ambiguous yet international in tone. Our brief was
to
create a brand that represented their unique attitude to architecture and design.
Identity
The logo was designed to represent architecture in a very fundamental way.
Going back to basics, we started to think about childhood and how we all start
out
with some sort of building skills. We wanted to represent this by having a
modular
design that could move around and still be recognisable as their brand.
On the stationery it was foil blocked and litho printed. For interior signage it was
machine cut out of solid polystyrene.
