S4C Brand Book
After completing our re-brand of Welsh broadcaster S4C, we were commissioned to produce a brand philosophy book. This is given to staff and suppliers to explain a little bit about the new S4C creative manifesto. We didn't want to create a stiff brand bible to frighten creativity away - we were more interested in creative inspiration. Encouraging a sense of freedom and flexibility. The end result is a sketch book with witty creative writing and a relaxed photographic style.