Getty Images New Employee
The brief was clear: gain new contacts at network agencies by reaching out to new employees.
We created a New Employee Pack that introduced Getty Images with the offer of a free print from the Getty collection. New employees simply have to register with Getty Images to claim the free print.
The message was communicated by a beautiful, tactile and standout piece of print; utilising a coloured outer that came in 3 variations, which were die cut to hold a double sided 4 colour inner and business card. The outer was printed black on Fenner Colorset, to give a bright text and illustration reveal. Inners were printed on Robert Horne Imagine.
We also built a graphic overlay and registration device into the Getty Images agency network micro-sites to drive new registrants; whether they had received the print piece or not. This was supported by email templates for the agency sector sales staff to use on an ad hoc basis; all carrying the distinctive look and feel of the rest of the communication.