MTV approached us to create a brand package of 5 idents for MTV Shows without a pitch. We developed a look based on a clean illustrative style, working with a very limited colour palette to keep the spots tied together.
The first few weeks were spent developing the look in 2D, whilst trying to create as many iconic images as possible that reflected the playful, sexy and tongue in cheek nature of the channel.
For animation we hooked up with the team at Bait, who helped us take the initial illustrative style to the next level; building the elements in 3D and adding an extra polish to the look.
The spots were then animated in Maya 3D, but left with a relatively flat graphic look with the subtle use of reflections.
Audio was provided by the genius that is Freefarm.