CNN
Principal Voices is a flagship CNN show that profiles some of the worlds greatest agents of social change. The brief was to completely refresh the programme's identity - reworking the logo, devising and animating a full on-screen kit, as well as supplying a set of guidelines for all off-air applications.
The series for 2008 is broken down into themes - Climate Change, Design for Good and Economics of Energy. The common denominator for all programmes is ideas generation and concepts for a better world - and our solution was about 'ideas' in their purest form.
Logo
