Getty Images - The Curve
Getty Images wanted to communicate that they're more than a library of great content and demonstrate their relevance early in the marketing decision making process, due to a deep understanding of customer needs and challenges.
The target audience is influencers and budget holders: Marketing and Brand Managers, Content Managers and Creative Directors.
The result is an issue based publication available online, via a PDF download and on the iPad. It's about a brand shift towards a relationship based on communication rather than hard sell. Already issue one has been translated into German and French, as the site and content grows.
Related
- Full Programme: Getty Images How
- Print: Getty Images New Employee
- Digital: Getty Images - Artist Toolkit
- Digital: Getty Images - Corporate New Employee
- Digital: Getty Images Flickr Collection
- Digital: Getty Images Studio
- Digital: likeBox
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