Sonic Editions makes high quality music photography available at affordable prices; working with some of the world's best photographers and music archives to offer limited edition prints of artists across all musical genres.
Primary: 25-45, relatively affluent male music fans into iconic and contemporary music.
Secondary: Affiliates who will drive revenue, such as magazines and labels.
Tertiary: Future audiences for other niche markets. 25-50, online savvy and affluent.
The identity wants to feel discerning, sophisticated and slightly upmarket, with executions providing a neutral visual platform for the images.
The brand needs to feel equally at home in music and other areas of interest in order that the 'Editions' approach can be extended beyond 'Sonic', into other areas in the future.
The website needs to take into account the white labelling of affiliates.
We wanted to create a monogram that could work as a standalone marque, as well as in a type lock up with Sonic Editions. The rationale for this approach was multi-layered; it responded to the need for sophistication whilst also giving good flexibility for the badging of affiliate relationships.
The brand is often seen in partnership with NME, Getty Images or Rough Trade, and the clean monogram style sits comfortably alongside a diverse range of partners.