Newsflare is an online video news community and marketplace for user generated video content. Newsflare specialises in covering news that is too remote, too breaking or too local for traditional news organisations. Newsflare brokers a deal between the user and news corporations and in doing so shares the revenue with the user.
We were asked to create a contemporary and confident visual language throughout the identity that reflects Newsflare's ambition to be at the forefront of breaking news. We developed brand guidelines to make sure the new identity will be applied consistently across all future materials.