Promax wanted the conference and awards to reflect the way in which those in branding, advertising, marketing and promotion are being asked to work beyond their normal comfort zones. The broad theme of the brief was Beyond the Box. Early on we decided to simplify the title to 'Beyond'.
"It was an absolute pleasure working with Proud on the Promax UK 2007 conference. They did such a fantastic job of visualizing the Beyond theme for us. Dan & Roger's creative vision and support throughout the entire process was truly outstanding. They're hugely talented, and just plain fabulous."
Promax UK 2007 Co-chair