We teamed up ManvsMachine to pitch for the BT Vision rebrand. BT Vision is on-demand digital TV for BT Total Broadband customers, with around ten thousand shows to watch on demand. The Programming is divided into genres that translate into subscription packages: TV, Sport, Film, Music, Kids, and Replay.
The overall scope of the project was to develop a new and innovative identity package for the BT Vision service; with a brand that works across all media and is able to sit with the existing BT brand and BT Vision product logos.
The portal is the V of Vision; it’s a ‘play’ button - and it’s a transition into another space. A space of transformation, colour and life. The portal can represent BT Vision’s genres by adopting the different genre colours, and by its behaviour. The portal floats, bounces, skips and jumps; representing and reflecting the diversity and abundance of content that is BT Vision.