Getty Images - Artist Toolkit
The brief asked us to find new ways for Getty Images contributors to promote their work.
Due to the diverse mix of contributors and content, we wanted a solution with a suitably flexible tone of voice, that still retained consistency and recognition.
The solution was a badge style logo and tools that could be used in the digital realm. We designed and built a toolkit microsite with downloads for all of the core elements, including logos, web banners and email templates, as well as a Facebook App.
The toolkit has been a huge success, with unique users averaging 30,000 per month.
- Full Programme: Getty Images How
- Print: Getty Images New Employee
- Digital: Getty Images - The Curve
- Digital: Getty Images - Corporate New Employee
- Digital: Getty Images Flickr Collection
- Digital: Getty Images Studio
- Digital: likeBox